Breakfast & registration – 8 a.m.
Lecture – 9 a.m.
Lunch – 12-1 p.m.
Dismissal – 3 p.m.

Tuition Cost: AIDA members: $99 per person (50% Discount)
General Admission: $199 per person
*Tuition includes breakfast and lunch

CE: 5 Lecture CE Credits
CE Code: 550
Prerequisite: None

Course Description: Creating The Rock Star Dental Team as a Path to Independent Practice –  You pay them, You count on them, You respect them. So why Doctor, do you not let them assume more responsibility within your practice?  Nothing is more comforting to a patient than a synergistic team that seems to be working toward a greater good. When the team is educated and given responsibility, they take ownership within the practice. This should be the ULTIMATE  goal for any practice owner/administrator, allowing for new profit centers to develop from within. This course designed for the entire team, will help dentists identify the leaders within themselves while motivating all to learn skills that will build the practice, improve job satisfaction, and lead to new levels of profitability.

Course Objectives:

  • Understanding the 3 D’s of true Leadership.
  • How to identify and delegate tasks or procedures that steal precious time from the average dentist/owner.
  • How to identify and implement new profit centers within the practice through education and delegation.
  • How to create a winning team that takes “ownership” in the practice.
  • How to identify and handle the barriers to a synergistic team.

Meet the Instructor: Jeffrey W. Horowitz, D.M.D., F.A.G.D., D-ABDSM, D-ASBA

Dr. Jeff Horowitz completed his undergraduate studies at the University of Pittsburgh and earned his dental degree from the Medical University of South Carolina in Charleston. After completing a G.P.R. at the Mountainside Hospital in Montclair, N.J., Dr Horowitz founded the Carolina Center for Advanced Dentistry, a multi-disciplinary group practice in the Myrtle Beach, S.C. area. He is also the founder and clinical director for Advanced Sleep and TMJ Centers with three locations in coastal South Carolina.  His main interest is comprehensive functional care, including the treatment of sleep disordered breathing, oro-facial pain, temporo-mandibular disorders, orthodontics, dento-facial orthopedics, cosmetic smile enhancement and occlusal rehabilitation.

Dr Horowitz is a Fellow of the Academy of General Dentistry where he has served as a past-president for South Carolina and on the national Dental Education Council. He has served as a mentor and scientific advisor on sleep for the prestigious Kois Center in Seattle, a clinical instructor for Sleep Group Solutions, and global faculty for Align/Itero. His professional affiliations include the American Academy of Dental Sleep Medicine and the American Sleep and Breathing Academy holding dual-diplomate status, the American Academy of Cosmetic Dentistry, the American Orthodontic Society, the Piper Study Club, the American Academy of Craniofacial Pain, American Academy of Oro-Facial Pain, and the Wellness Dentistry Network. In addition to serving as an advisor and key opinion leader for the dental industry, Dr. Horowitz lectures internationally, has been published in peer-reviewed journals, serves as an expert dental witness in malpractice litigation and contributes to many television news media reports. Most recently, Dr. Horowitz co-founded “Dentists IN The Know”, an award winning, informational social media and podcast platform to bring honest and vetted information to the entire dental community in the most unpretentious and light-hearted manner



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