Tuition Cost: AIDA members: $9.99 per person
General Admission: $19.99 per person
CE: 1.5 Lecture CE Credits
CE Code: 550
Prerequisites: None
Course Description:
Social media offers private practice dentists unique opportunities to stand out and grow their practice. Today’s patients peruse large amounts of online info before choosing a dentist or saying yes to treatments. Discover what top dental teams are doing to be discovered, differentiate, attract ideal patients and grow their practice. We’ll review a typical patient’s online journey and discuss the best tips and tools to help you optimize, systematize, and save time!
Course Objectives:
- Discuss how independent practices can differentiate themselves with social media.
- Review the online patient journey and how marketing must change to adapt.
- Define which strategies and tactics work best to help your practice get found, get liked and get patients.
- Identify the top tools to systemize and implement social media management processes to save time and get better results.
Meet the Instructors: Rita Zamora
Rita Zamora is an international speaker and author of the book Get Found, Get Liked, Get Patients – Making the Most of Social Media. She is the founder of Connect90, a customizable social media program helping dentists with content ideas and tools to save time and get better results. Rita served as a contributing faculty member on the topic of marketing for the American Dental Association Center for Success Certificate Program. A former treatment coordinator, Rita graduated magna cum laude from the University of Colorado with a bachelor’s degree in business and marketing and has over 20 years experience in the business of dentistry. Learn more at RitaZamora.com and Connect90.com
